4.88
(16 Ratings)

Digital Marketing & Innovation

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About Course

No business grows without visibility. This course introduces you to design digital strategies, leverage online tools, and stay ahead through continuous innovation and adaptation.

Learning Outcome

At the end of this course, participants will be able to craft and execute customer-centric digital marketing strategies using technology-driven tools to enhance brand visibility, customer engagement, and business growth.

Course Objectives

By the end of this course, participants will:

  • Understand the evolving role of technology in managing customer relationships.

     

  • Identify and deploy the right digital marketing channels for their business growth.

     

  • Learn how to create engaging and brand-aligned content across digital platforms.

     

  • Leverage social media to build trust, generate leads, and drive conversions.

     

  • Apply practical strategies to enhance brand reputation and market relevance online.

     

Course Benefits

  • Stronger online presence and brand equity.

     

  • Increased customer engagement and retention.

     

  • Better decision-making through digital analytics.

     

  • Practical skills to manage and grow your business online.

     

  • Confidence in building and managing digital campaigns.

     

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Course Content

Course Overview

  • Starting Strong: My Oath of Commitment
  • Meet the Industry Expert & Course Facilitator
  • Learning Outcome & Course Benefits

Module 1

Module 2

Module 3

Tools & Software

Course Assessments

Additional Supplementary Resources
Want to dig deeper? We’ve curated a set of handpicked articles, videos, and tools to enrich your understanding of this course topic. These resources are optional—but valuable. Explore them at your pace to stretch your thinking and expand your toolkit.

Complete the Course and Earn Your Certificate

Showcase your dedication and growth, for your career or personal development. Start your journey today

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Student Ratings & Reviews

4.9
Total 16 Ratings
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14 Ratings
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Wow
Thanks for this course
Talking about courses that I started implementing my learnings almost immediately, digital marketing is one.

Thank you Spark team
This course opened me up to the various layers that is entailed in digital marketing and how best to maximise social media to drive sales in my business.
Daniel Odeh
1 week ago
In this Age and Time it's important and of a great necessity to leverage on social media for brand exposure and Sales, as you are exposed to a much wider community in the global market beyond just your immediate geographical location.
This lesson is timely.
SO
1 week ago
Practical. Thank you.
OA
1 week ago
It is an eye opener for me in digital marketing
CN
1 week ago
IT WAS A GOOD ONE
Very educative plus lots of free resources to work with.
OT
1 week ago
so rich
Fakeye Oluwaseun
2 weeks ago
It was what i needed to improve and scale the hurdle of digital marketing of Fakstar Designs and Furnishing
Sola Adeyeri
2 weeks ago
The value is priceless I must confess.
FN
2 weeks ago
Beautiful
Rosemary Ude
2 weeks ago
The course was so interesting and educating
David Oyetoro
2 weeks ago
This course was a perfect match for me.
It provided practical, hands-on strategies I could immediately apply to my business. The digital marketing audit, content planning, and customer journey mapping helped me structure my brand presence better. I especially appreciated how the workbook encouraged real-life application with my own brand. It’s a course I’d recommend to every aspiring entrepreneur looking to grow their digital footprint.
Adaugo Felix
3 weeks ago
Perfectly curated course content and videos.

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